Recommendations based on branding

摘要

A method and a system for providing recommendations based on branding are disclosed. For example, a brand preference corresponding to a first brand and a first category may be identified based on user activity. A recommendation is provided to the user based on the brand preference. The recommendation may be provided based on a predetermined brand relationship comprising the first brand associated with the first category, a second brand associated with a second category, and a recommendation score between the first and second categories and brands. The recommendation may provided by accessing a relationships database to determine at least one brand relationship of the brand relationships corresponding to the brand preference.

主权项

1. A system comprising:
a memory to store an index comprising a plurality of brand relationships based on an analysis of a collection of user queries, each of the brand relationships comprising a first brand-category pair of a first brand and a first category, a second brand-category pair of a second brand and a second category, and a recommendation score calculated between the first brand-category pair and the second brand-category pair, the recommendation score of each brand relationship determined from user sessions having queries of both the first brand and first category and the second brand and second category; a processor to implement a recommendation module to provide a recommendation based on an identified brand preference from an activity of a user by querying the index in the memory using the first brand and first category of the identified brand preference to identify the second brand-category pair having a highest recommendation score in the index; and an expansion module to expand a seed set of brands corresponding to a category by analyzing the collection of user queries to determine a new brand to add to the seed set, the analyzing including mining a corpus containing a plurality of user queries by evaluating user queries containing a disjunction of brand terms.