Surfacing actions from social data

摘要

Social data is used to extract actions that end users perform in order to provide deeplinks for search results. Social data from social networking services may be accessed and analyzed to identify actions performed by end users. Additionally, the social data may be analyzed to identify URLs of web pages at which the actions may be performed. Information regarding the actions and corresponding URLs is stored for use by a search engine service to provide deeplinks for search results returned in response to user search queries.

主权项

1. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform a method, the method comprising:
accessing social data from one or more social networking services; analyzing text of the social data to identify a plurality of online actions based on actions discussed by users in the text of the social data by identifying an online action in each social networking message of the social data, and grouping social networking messages into clusters based on online actions; analyzing the social data to identify at least one URL for each online action, each URL corresponding with a webpage at which a corresponding online action may be performed, wherein analyzing the social data to identify a URL for at least one online action comprises: identifying an entity within a social networking message in which the at least one online action was identified, identifying a website based on the entity, and analyzing web pages in the website to identify a webpage that provides for the at least one online action; and storing information regarding at least a portion of the plurality of online actions and corresponding URLs for providing deeplinks for search results.