APPROXIMATION OF WEEKLY SALES DATA FROM AUDIT DATA FOR USE IN ANALYTICAL MARKETING MODELS

摘要

Audit data collected at a retail establishment pertains to a plurality of purchases. For each purchase, an associated purchase date and an associated number of purchased units is determined. For each purchase date, a depletion rate is determined that will cause the number of purchased units to be depleted upon the occurrence of the next successive purchase date. The depletion rate is an estimation of daily sales occurring between successive purchase dates. Causal data may also be collected at the retail establishment, which is considered to be valid during a causal audit period. Total estimated sales occurring during the causal audit period are determined by summing the estimated daily sales for each purchase date within the causal audit period. Relationships may be identified between the causal data and the total estimated sales during the causal audit period. If a relationship between the causal data and the total estimated sales is identified, one or more marketing strategies may be developed for taking advantage of the identified relationship. Marketing strategies may be analyzed using one or more analytical marketing models to determine whether any of the marketing strategies are viable. Any marketing strategies that are determined to be viable may be implemented in the retail environment. At a later time, updated audit data and causal data may be collected and analyzed in the above-described manner for the purpose of monitoring the performance of the one or more implemented marketing strategies.