Media data usage measurement and reporting systems and methods

摘要

An audience measurement system for gathering data reflecting usage of media data by a user on a processing device configured to process and present the media data locally on the processing device. Report objects may be generated by the processing device, wherein each of the report objects reflect usage of media data by each user of a processing device. Each of the report objects are configured to be generated regardless whether the media data was received from a network source or a source local to each processing device. In certain exemplary embodiments, report objects may correspond to different media data categories, and/or different user agents. The report objects may be assembled into a macro report.

主权项

1. A computer-implemented method for gathering data for media usage reports for a processing device, the method comprising:
gathering, with media usage gathering objects running on the processing device, usage data representative of usage of media on the processing device, the media usage gathering objects to gather usage data regardless of whether the media was received from an external network source or a source that is local to the processing device, each media usage gathering object corresponding to at least one of (i) a different media type or (ii) a different user agent associated with the media; and merging, with a session object, the plurality of media usage gathering objects into at least one of a respective (i) user session or (ii) resource control location (RCL) session.