Configurable extractions in social media

摘要

Disclosed are various embodiments for accessing and processing social media content. An extraction configuration comprising definitions for keywords, social networks, extraction times, and/or actions to be initiated upon a detection of a condition may be defined by a user of a site monitoring system. The defined social networks may be accessed at the defined extraction times to obtain data from a post comprising the defined keyword. The presence of some data in association with the post may initiate an action defined by the user.

主权项

1. A non-transitory computer-readable medium embodying at least one program executable in at least one computing device, the at least one program having instructions that cause the at least one computing device to perform a method comprising:
receiving an extraction configuration defined by a merchant user offering an item through an electronic commerce application, the extraction configuration comprising a specification of the item, a social network, an extraction time, a condition, and an action to be performed in response to the condition being met; accessing data of the social network at the extraction time to obtain extraction data from a plurality of posts that include a mention of the item; for at least one of the plurality of posts associated with the extraction data:
causing performance of the action in response to detection of the condition being met based on an analysis of the extraction data associated with the at least one of the plurality of posts, wherein causing performance of the action in response to detection of the condition being met comprises automatically adjusting a price of the item set by the merchant user through the electronic commerce application in response to a number of mentions of the item in the at least one of the plurality of posts meeting a predefined threshold that indicates that the item is trending on the social network;storing the at least one of the plurality of posts in a data store in association with the item offered by the merchant user in response to the mention of the item in the at least one of the plurality of posts;identifying a name associated with an originator of the at least one of the plurality of posts;querying the data store using the name associated with the originator to identify a user account of the electronic commerce application, wherein an association of a social networking account of the originator has been made with the user account of the electronic commerce application; andidentifying a sentiment level for the at least one of the plurality of posts using a natural language processor to determine whether a purchase of the item made on the user account is associated with a positive sentiment or a negative sentiment; and encoding at least a portion of the extraction data in a user interface for access by the merchant user on a client device.