发明名称 SYSTEM AND METHOD FOR MARKETING VEHICLES RESIDING ON A DEALERSHIP LOT
摘要 An electronic system (30) includes several computers (32, 34, 36, 40) in da ta communication with one another. An electronic window sticker computer (EWS) (32) resides at each vehicle (28) on a dealership lot (22). The EWS computer s (32) communicate with the remainder of the system (30) through an RF network (54) . A book-in process (78) and/or a lot manager process (146) form a VIN record 96 for a vehicle (28) to which an EWS (32) has been assigned. The VIN record (96) includes a robust set of promotion presentation data (74) that are presented at the EWS (32) using a plurality of screens (112). User inputs are collected at th e EWS (32) and routed to the lot manager process (146). Updates to the promotion presentation data (74) may be made frequently, and some updates may be made automatically (204). The updates are reflected at the EWS (32) in real time.
申请公布号 CA2668629(A1) 申请公布日期 2009.12.13
申请号 CA20092668629 申请日期 2009.06.10
申请人 CDMDATA, INC. 发明人 MORRISON, JOHN WELLS, JR.;POST, WILLIAM NICHOLAS
分类号 G06Q30/00 主分类号 G06Q30/00
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