发明名称 DISPLAYING ADVERTISING IN AN ELECTRONIC PROGRAM GUIDE
摘要 Program cells of an electronic guide may be generated on a display device in an electronic device. An advertisement cell may be moved based on movement of the program cells. The advertisement cell may be kept stationary when the program cells scroll.
申请公布号 US2016269804(A1) 申请公布日期 2016.09.15
申请号 US201615071826 申请日期 2016.03.16
申请人 Cumnor Technologies LLC 发明人 Gerba George;Nichols Michael R.
分类号 H04N21/81;H04N21/472;G06F3/0485;G06F3/0482;H04N21/482;H04N21/431 主分类号 H04N21/81
代理机构 代理人
主权项 1. A method comprising: generating, on a display device in an electronic device, a portion of a plurality of program cells of an electronic guide; moving, on the display device, the portion of the plurality of program cells in a direction in accordance with a scrolling process; displaying, on the display device, an advertisement cell within the portion of the plurality of program cells; moving, on the display device, the advertisement cell based on movement of the portion of the plurality of program cells during a first time; and keeping the advertisement cell substantially stationary during a second time in which the plurality of program cells scroll, the second time based upon a number of the portion of the plurality of program cells which will move past the substantially stationary advertisement cell.
地址 Wilmington DE US