| 摘要 |
Personalized landing pages may be generated for users based at least in part upon information known about the individual users who are viewing the landing pages. Such information may include, for example, the consumer segments to which the individual user belongs, the individual users' browsing and purchasing histories, personal preferences and attributes. The landing pages are personalized to include, for example, content that may be of particular interest to the user and arranged in a manner that may appeal to the user. |
| 主权项 |
1. A method of generating a single personalized landing page, the method comprising:
under the control of one or more computer systems configured with executable instructions, receiving a request to access content related to an item associated with a display advertisement sponsored by an entity, the request generated in response to an interaction by a user with the display advertisement; obtaining designated advertising content that is related to the item associated with the display advertisement; obtaining supplemental advertising content related to one or more items that are complementary to the item associated with the display advertisement, the supplemental advertising content being offered by the entity and being related to at least a first item different from at least a second item advertised by the designated advertising content; identifying one or more attributes associated with the user that interacted with the display advertisement; obtaining recommended advertising content related to items that are associated with at least one of the identified one or more user attributes, the recommended advertising content being related to at least a third item that is different from the at least the second item advertised by the designated advertising content and different from the at least the first item related to the supplemental advertising content, the recommended advertising content including information of interest to other users connected to the user via a third party social network; and generating the single landing page by:
selecting an advertisement template for a web page to generate the single landing page based at least in part upon at least one of the user attributes and the entity that sponsored the display advertisement, the advertisement template containing a plurality of placements, wherein each placement is populated with at least one advertisement;determining a ranking order for at least one of the designated advertising content, the supplemental advertising content, and the recommended advertising content, the ranking order based at least in part on relevance to the item associated with the display advertisement; andpopulating the plurality of placements with a combination of the designated advertising content, the supplemental advertising content, and the recommended advertising content based at least in part on the ranking order, wherein the designated advertising content, the supplemental advertising content, and the recommended advertising content are displayed in conjunction on the single landing page. |
