SYSTEM AND METHOD FOR ENHANCED MULTI-CHANNEL, MULTI-OPTION, HIGHLY TARGETED AUTOMATED CAMPAIGNS

摘要

A system for enhanced multi-channel, multi-option, highly targeted automated campaigns, comprising an application server that receives events via a network and provides them to an event load balancer that directs the operation of a plurality of event sinks each configured to receive events and perform event processing comprising at least a sorting process to determine a subset of events to be used for a content campaign, and a relay service configured to present content to a client device based at least in part on at least a portion of the events.

主权项

1. A system for enhanced multi-channel, multi-option, highly targeted automated campaigns, comprising:
an application server comprising at least a plurality of programming instructions stored in a memory and operating on a processor of a network-connected computing device and configured to receive interaction from at least a client device via a network, the interaction comprising at least a plurality of events each comprising packet-based electronic data, and configured to provide at least a portion of the events to an event load balancer; wherein the application server exposes an application programming interface via the Internet to allow marketing partners to integrate their web services with the application server; wherein a simple user interface is provided by the application server to enable a remote user to configure a complex, multi-channel multi-option campaign, and wherein a plurality of options are adjusted automatically by the application server, in near real time, based at least in part on responses or non-responses to the complex, multi-channel multi-option campaign, provided by a targeted audience.