Bridge event analytics tools and techniques

摘要

Multiple selected checkpoints define a group of paths represented in an analytics database. One or more events which appear between the multiple checkpoints on each of a plurality of the paths are identified as common bridge events. Path analysis information is then output, such as a bridge event analysis including a list of website visitor common bridge events that are ranked by their frequency of appearance, the frequencies calculated without regard to where each visitor event appears on a given path.

主权项

1. A non-transitory computer-readable storage medium configured with code, which when executed by a processor, causes the processor to execute a method for facilitating analysis of a plurality of paths corresponding to website visits that are represented in an analytics database, the method comprising the steps of:
providing an interface for receiving input consisting of selections of a plurality of checkpoints corresponding to a plurality of webpage visits, wherein the plurality of checkpoints defines a selected website visitation path; in response to receiving the input, accessing an analytics database storing a plurality of website visitation paths corresponding to representations of website visits to identify each of the website visitation paths that includes the plurality of checkpoints of the selected website visitation path; in response to identifying each of the website visitation paths that includes the plurality of checkpoints, analyzing the identified website visitation paths to find a first common bridge event that occurs in at least two of the identified website visitation paths and identifying a subset of the identified website visitation paths in which (i) the first common bridge event occurs between a first of the plurality of checkpoints and a second of the plurality of checkpoints in each of the identified website visitation paths of the subset and (ii) at least one other event occurs between the first of the plurality of checkpoints and the first common bridge event in at least one of the identified website visitation paths of the subset; and outputting bridge event analysis information based at least in part on the subset of the identified website visitation paths, wherein the bridge event analysis information comprises an identification of the first common bridge event.