Automated unified pricing method and system for improved pricing of a bundle of goods or services

摘要

An automated unified pricing method and system that allow companies to precisely calculate the price of a combination of products and/or services when those products or services are offered together in a bundle for a unified price are described. This methodology applies to the situation where there is some observable or predicted market value to the bundle elements sold individually, or to bundles which are a subset of a larger bundle being contemplated. The method and system determine linked usage correlation values to determine a core product of a pool of candidate products. The selection of the core product is maximized or optimized by eliminating substitutes from the pool and recalculating the linked usage correlation values. The unified price is calculated by multiplying the price (retail price) of each individual candidate product by the correlation coefficient related to the joint relationship of the core product and the respective candidate product to create adjusted prices for the candidate products. The adjusted prices are added together to determine the bundle value or unified price for the combined multiple product offer.