METHODS AND SYSTEMS FOR REDUCING INADVERTENT INTERACTIONS WITH ADVERTISEMENTS DISPLAYED ON A COMPUTING DEVICE

摘要

A computing device including a processor provides, for display, a first content object of an interactive advertisement in a content slot of an information resource. The interactive ad includes a second content object configured for display responsive to a first predetermined gesture on the first content object. The computing device can identify a region defined by one or more boundaries of the content slot. The computing device can receive, via a touchscreen interface of the computing device, an action performed on the touchscreen interface that is initiated in an area of the touchscreen interface that corresponds to the identified region defined by one or more boundaries of the content slot. The computing device can determine that the action corresponds to the first predetermined gesture and provide for display, responsive to determining that the action corresponds to a first predetermined gesture, the second content object instead of the first content object.

主权项

1. A method for providing interactive third-party content items, comprising:
providing, for display, on a computing device including one or more processors, a first content object of an interactive third-party content item in a content slot of an information resource, the interactive third-party content item including a second content object configured for display responsive to a first predetermined gesture on the first content object; identifying a region defined by one or more boundaries of the content slot; receiving, by a touchscreen interface of the computing device, an action performed on the touchscreen interface that is initiated in an area of the touchscreen interface that corresponds to the identified region defined by one or more boundaries of the content slot; determining, by the computing device, that the action corresponds to the first predetermined gesture; and providing for display, responsive to determining that the action corresponds to a first predetermined gesture, the second content object instead of the first content object.