SYSTEMS AND METHODS FOR DYNAMICALLY TRANSMITTING CONTENT TO POTENTIAL CUSTOMERS

摘要

Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. The wireless signals may be received by mobile devices. A wireless network gateway may also receive the wireless signals. A remote server may communicate with the mobile device and/or the wireless network gateway where the remote server includes a database with up-to-date content associated with the POP displays.

主权项

1. A wireless content delivery system, comprising:
a circuit board configured to be coupled to a point of purchase (POP) display comprising a consumer product display, the POP display being configured to be deployed at a retail location, wherein the circuit board comprises a processor and a wireless beacon, and wherein the circuit board is configured to broadcast one or more wireless signals from the wireless beacon, wherein the wireless signals include data packets, the data packets comprising a unique identifier for the wireless beacon; a mobile device comprising a processor, a display, a wireless transceiver, a memory cache, and a software package installed on the mobile device, the software package comprising a mobile application and a software developer kit (SDK), wherein the mobile device is configured to:
receive at least one data packet in at least one wireless signal from the wireless beacon; anddisplay content on the display of the mobile device in response to receiving the at least one data packet in the at least one wireless signal, wherein the content comprises content associated with the POP display stored in the memory cache of the mobile device; a wireless network gateway located at the retail location, the retail location of the wireless network gateway being known by a remote server, wherein the network gateway is configured to:
receive at least one data packet in at least one wireless signal from the wireless beacon; andprovide the unique identifier to the remote server in response to receiving the at least one data packet in the at least one wireless signal; and the remote server, the remote server comprising a processor and a database, wherein the database comprises up-to-date content associated with the POP display.