| 摘要 |
An index for an item in a computer implemented merchandising system is computed as a function of objective data, e.g., transaction data, and subjective data, e.g., customer satisfaction ratings or reviews. The index may be extended with other data, including revenue, returns, refunds, discontinuations, and interactive shopping data. The index may further be weighted using a variety of weight factors for different components of the subjective and objective data. A display of the index places customer satisfaction data in the context of transaction data. The index may be used to provide prospective customers with a more balanced picture of consumer satisfaction than can be provided from customer satisfaction data alone, including prospective purchase comparisons and desirability.
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