| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a market research support method for increasing a degree of flexibility in the content of questions for a market research and also positively predicting the trend of merchandise consumption, and substituted for a conventional standard cohort table. <P>SOLUTION: The sense-of value of future customers is estimated, so as to analyze a new additional value (a) of a new merchandise through the use of data in various kinds of databases 5-10. A merchandise database 9 stores data obtained by analyzing relation between a past merchandise additional value and the sense-of-value of the generation who has purchased the merchandise. When the future grown-up customers, for example, are targeted, the basic sense-of-value of the generation of the future customers is estimated by referring to the sense-of value of the parents and data of past events similar to the future event an assumption. The additional value is analyzed, which may lead consumption behaviors, based on the basic sense-of-value of the target generation by referring to the merchandise data extracted from the merchandise database 9. <P>COPYRIGHT: (C)2009,JPO&INPIT |
