| 摘要 |
A method, computer program product, and system are provided for bidding for position placement in a search result on time-limited resources. For example, an embodiment of the method includes receiving a bid for position placement of the time-limited resource in the search result, calculating the bid based on historical data of the time-limited resource, and ordering the search result based on the bid and relevance between a search term and attributes of the time-limited resource. In receiving the bid, the method can vary an amount of the bid for one or more time periods of interest, thus allowing flexibility for an owner/manager of the resource to offer bids for various time periods. The calculation of the bid is based on historical data of the resource, which can assess a likelihood that a consumer will click on a link associated with the resource, inquire further information on the resource, or book the resource. In turn, the search result can order one or more results from the search primarily on relevance between a number of similarities between inquiry and characteristics of the resource and secondarily on bid amount. One advantage of this method, among others, is that the method provides relevancy in a bid for placement advertising model and efficiently facilitates the bidding process for advertisers with multiple resources.
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