Automated audience recognition for targeted mixed-group content

摘要

Non-intrusive user identification to provide personalized media content is provided. Using one or more sensors, a user or a combination of users may be identified. If the user or combination of users is known, user information may be retrieved and rules may be applied for providing content personalized to the identified person or group of people. User behavior may be monitored and changes in the audience composition may be monitored so that personalized content may be adjusted accordingly.

主权项

1. A method for automatically providing personalized content based on presence, the method comprising:
identifying a group of users in a media consumption environment; determining if the identified group of users are known users; retrieving user information associated with the identified group of users when the identified group of users are known users; applying one or more certainty thresholds to control consumption of mixed-group content including a first threshold corresponding to a low certainty identification based on use of a single sensor to control consumption of a first type of content and a second threshold corresponding to a higher certainty identification based on use of multiple sensors to control consumption of a second type of content; and providing the mixed-group content to the identified group of users according to the one or more certainty thresholds and the retrieved user information associated with the identified group of users.