SYSTEM AND METHOD FOR AGGREGATING AND ANALYZING USER SENTIMENT DATA

摘要

A system and method for aggregating and analyzing user sentiment data is provided. A method includes causing an advertisement to be displayed by a user device along with a plurality of non-alphanumeric sentiment indicators indicative of user sentiment. The method further includes receiving a user reaction to the advertisement, and transmitting an indication of the reaction to a server.

主权项

1. A method comprising:
transmitting, by a processing device of a user device, an indication to a server that an advertisement is to be presented by the user device; receiving, by the processing device, data descriptive of the advertisement to be presented; causing, by the processing device, the advertisement to be displayed in a graphical user interface simultaneously with a plurality of non-alphanumeric sentiment indicators, each of the non-alphanumeric sentiment indicators being indicative of user sentiment; receiving, by the processing device, a user reaction to the advertisement, the user reaction comprising a selection of one of the plurality of non-alphanumeric sentiment indicators, the advertisement, or an option to dismiss the advertisement; and responsive to receiving the user reaction, transmitting, by the processing device, an indication of the user reaction to the server.