摘要 |
<P>PROBLEM TO BE SOLVED: To provide a broadcast content production system that is coordinated with on-demand delivery of audiovisual content to user terminals, advertisement delivery matching the audiovisual content and individual viewing histories, and such an audiovisual content delivery system. <P>SOLUTION: The audiovisual content delivery system over a communication network comprises: a matching server having means for receiving meta-information about content and advertisement information and a delivery request from a user terminal, means for storing the meta-information about the content and advertisement information, means for matching the content and advertisement information according to the meta-information in response to the delivery request from the user, and means for sending the matching information; and a delivery server having means for receiving the content, advertisement information and matching information, means for storing the content and advertisement information, and means for delivering the content and advertisement information to the user according to the matching information. <P>COPYRIGHT: (C)2008,JPO&INPIT |