Method and apparatus for purchasing upgraded media features for programming transmissions

摘要

The present invention provides an improved method and apparatus for purchasing media features for programming transmissions. A selection is sent to a server system to buy an upgraded media feature for a programming transmission. The server system automatically coordinates purchasing the media feature from a programming transmission source and providing the media feature from the programming transmission source. In one embodiment, an entertainment system includes a user interface from which a viewer selects an upgraded media feature for a programming transmission, wherein the programming transmission with the upgraded media feature is provided to the entertainment system.