Method of website optimisation

摘要

A website optimisation system is integrated with a website by applying generic code to the website, that being the only code needed to be applied to the native source code of the website to enable the website optimisation system to optimise the website by altering one or more of: the data, functions or content assets of web pages in the website. Integration can be achieved on a one-time basis. The generic code can be placed into a website's page template or global page header, or manually to all pages in a website. The generic code can be just a single line of code, such as JavaScript® code. The generic code remains the same irrespective of any differences in the data, functions or content assets of the web pages. The generic code includes code for all commands that enable tracking of the actions that relate to the optimisation objectives.

主权项

1. A method comprising:
receiving a request for a webpage corresponding to a Uniform Resource Locator (URL); identifying the webpage corresponding to the URL; identifying a reference, associated with the webpage, to code external to the webpage; executing the code to perform:
mapping the URL to at least one variation of data, functions, or content assets of the webpage;injecting the at least one variation of data, functions, or content assets into a copy of the webpage to generate an optimized webpage without modifying said webpage; responsive at least to receiving the request for the webpage corresponding to the URL, transmitting the optimized webpage with the at least one injected variation; wherein the method is executed by at least one device including a hardware processor.