Telephone search supported by advertising based on past history of requests

摘要

A technology platform for the delivery of dynamic, interactive audio advertisements played in response to a consumer initiated request for information via a telephone. The platform provides advertising supported information services that are related to past responses made to a specific consumer who initiated the request. In one specific embodiment, a consumer uses a telephone is connected to a call processing system. The call processing system receives a request for information from the consumer. In determining a response, the consumer's request is examined to identify the customer that originated the request. This in turn identifies a profile file associated with the consumer, which then permits the system to determine one or more advertisement selection parameters. The customer profile may comprise one or more records of past requests from the identified customer station.

主权项

1. A method for use in a telecommunications network, the method comprising:
receiving a request for directory assistance information from a customer station with a call processing station constructed and arranged to provide directory assistance; identifying an identity of the customer station that originated the request; determining a geographic location of the customer station from the identity; determining, with the call processing station, a response to the received request, the response comprising directory assistance information; determining, with the call processing station, one or more advertisement selection parameters by examining a customer profile associated with the customer station, the customer profile comprising:
one or more records of advertisements previously presented to the customer station,one or more records of requests for directory assistance previously received from the customer station,one or more records of previously determined responses to the requests for directory assistance previously received from the customer station,one or more records of locations associated with previously determined geographic locations of the customer station at the times the advertisements were previously presented to the customer station, andthe determined geographic location; selecting a pay per call advertisement based upon the determined advertisement selection parameters; retrieving the selected advertisement from a stored media; and presenting the selected advertisement to the customer station.