发明名称 PERSONALIZATION ENGINE FOR BUILDING A USER PROFILE
摘要 User profiles are created based on taxonomic nouns related to documents accessed by the user. The profiles can be leveraged to create lists, such as mailing lists and lead lists, to target content, such as offers, to persons most likely to be interested in the content. A database of the profiles is queried based on nouns describing content to be promoted. The profiles that satisfy the query are used to generate a list. The invention can be used to create any type of list, such as mailing lists, lead lists, lists of related content, lists of related users, lists of categorized content, and the like.
申请公布号 US2011106829(A1) 申请公布日期 2011.05.05
申请号 US20100827427 申请日期 2010.06.30
申请人 CBS INTERACTIVE, INC. 发明人 PRADHAN TUSHAR;CORDEIRO MARK
分类号 G06F17/30 主分类号 G06F17/30
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