| 摘要 |
PROBLEM TO BE SOLVED: To provide an advertisement evaluation system capable of objectively evaluating an advertisement displayed on an on-vehicle unit.SOLUTION: The advertisement evaluation system is configured so that a rear monitor 3 mounted on a taxi to provide an advertisement to a passenger and a management server 5 owned by a manager are communicable with each other. The rear monitor 3 that is an on-vehicle unit 1 includes: a display part 31 for displaying an advertisement; a user interface part (evaluation acceptance part) 32 for accepting an evaluation of the advertisement displayed on the display part 31; and a second communication part (transmission part) 34 for transmitting the accepted evaluation of the advertisement to the management server 5 as evaluation information. The management server 5 includes: a communication part (reception part) for receiving the evaluation information transmitted from the rear monitor 3; a storage part (evaluation storage part) for storing each advertisement and evaluation thereof in association with each other; and a control part (evaluation update part) for, on the basis of the received evaluation information, updating corresponding evaluation of the advertisement in the storage part.SELECTED DRAWING: Figure 1 |
