Identification of user segments based on video viewership activity and analysis

摘要

The techniques disclosed herein facilitate online audience targeting based on brand and product interest/enthusiasm as determined by a measurement metric that is a function of one of more (and preferably all) of the following: recency data, frequency data, intensity data, consumption data, site data, meta data related to given videos, data, and other demographic data.

主权项

1. Apparatus, comprising:
a processor; computer memory holding computer program instructions that when executed by the processor perform an advertising method, comprising: receiving data generated from tracking video viewing behavior and consumption of related content; based on the received data, generating at least one metric that correlates content being viewed with a given product/brand that is desired to be promoted; and using the metric to facilitate a behavioral targeting decision.