MANAGEMENT AND DELIVERY OF AUDIOVISUAL CONTENT ITEMS THAT CORRESPOND TO SCHEDULED PROGRAMS

摘要

A method is provided to designate visual content that is accessible from a computer readable storage device and that correspond to programs distributed according to a predetermined schedule comprising: comparing attribute information of a respective program metadata record with respective attribute information of multiple respective content metadata records to measure similarity between corresponding attributes; determining respective program-content attribute match scores for each of the compared content metadata records as a function of the measure of similarity between the program attributes of the respective compared program metadata record and corresponding visual content attributes of respective content metadata records and of relative weighting of respective attribute comparisons; and selecting a respective visual content based upon the determined program-content attribute match score.