发明名称 |
PERSONALIZED PROFILE BASED ADVERTISING SYSTEM AND METHOD WITH INTEGRATION OF PHYSICAL LOCATION USING GPS |
摘要 |
Global Positioning System (GPS), Personal Data Assistant (PDA), and wireless communications are combines in order to create a more personalized advertising experience. The invention creates and presents advertising content founded on individual user profiles integrated with the physical geographic location of a consumer. The invention solves the problem of advertising tailored so that it is appropriate to both the user and their current location by including a customer's profile and his / her current location into the advertising message. Also, the invention integrates location tracking, e.g. GPS technology, with a personal electronic calendaring system. Further, an advertising message is more personalized by using a relative address / directions that start from the current customer's location. This information could be provided in the form of driving directions, using the current physical position of the user as a start address. |
申请公布号 |
WO02056210(A2) |
申请公布日期 |
2002.07.18 |
申请号 |
WO2001EP14843 |
申请日期 |
2001.12.15 |
申请人 |
INTERNATIONAL BUSINESS MACHINES CORPORATION;IBM DEUTSCHLAND GMBH |
发明人 |
CAO, KEVIN, TRUNG;FORD, DANIEL, ALEXANDER;KRAFT, REINER |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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