TWO-WAY PROCESS ADVERTISING APPLICATION MANAGEMENT SYSTEM AND METHOD

摘要

According to the present invention, a bidirectional advertisement system based on keyword matching and position data comprises: a bidirectional advertisement application (100) based on keyword matching and position data; mobile communication terminals (210, 220) carried by a user and an advertiser including a GPS function, and having the bidirectional advertisement application (100) based on keyword matching and position data installed therein; and a main server (300) for matching the current user and an advertiser with a user and an advertiser inputting the same keyword around the current user and the advertiser. Therefore, an accurate target advertisement and a real-time advertisement are possible.