MANAGING LOCAL AND GENERAL ADVERTISEMENT SPOT ALLOCATIONS

摘要

Total advertising inventory of a broadcast station can be dynamically allocated between local, or station-sold, inventory and general, or network, inventory. The portion of total inventory allocated to local inventory or network inventory can be adjusted based on feedback from an advertising service, and a broadcast log can be generated based on the adjusted allocation. The broadcast log can be delivered to a media automation system associated with a media station which plays out local inventory in accordance with the broadcast log. When the broadcast log indicates that general/network inventory is to be broadcast, the media automation system stops playing-out local inventory, and allows the advertisement system to broadcast network inventory for a period of time indicated by the broadcast log. Broadcast of local inventory can be resumed early, before the time period indicated in the broadcast log has expired.

主权项

1. A system comprising:
a media automation system including a processing device programmed to play-out media items for broadcast in accordance with a broadcast log; a traffic system coupled to the media automation system, the traffic system including at least one processor programmed to:
schedule local inventory for broadcast according to a first allocation of total inventory, the first allocation designating:
a first portion of the total inventory for broadcast of the local inventory;a second portion of the total inventory for use by an external advertisement system;a third portion of the total inventory as a buffer;receive inventory allocation information from the external advertisement system;generate an adjusted allocation based on the inventory allocation information;generate a broadcast log based on the adjusted allocation; andtransmit the adjusted broadcast log to the media automation system.