SYSTEMS AND METHODS FOR TARGETED CONTENT PRESENTATION BASED ON SEARCH QUERY ANALYSIS

摘要

Systems and methods described herein allow multiple actors to cooperatively establish a common pool of funds to be dynamically applied to purchasing online advertising keywords associated with ad units. Participants of the portfolio of advertising keywords and associated ad units may contribute a desired amount, and receive a proportionate amount of traffic, which may be automatically controlled so that output traffic is proportionate. Participants may also contribute to a common pool of funds, and the systems and methods may automatically determine an equitable amount of money each participant should be charged, based on the amount visitor output is driven to the respective participants.

主权项

1. A method for targeted content presentation, the method comprising:
in response to an activation of a hyperlink underlying a graphical presentation of a content unit in a search result page dynamically output by a first network server and comprising a plurality of search results associated with the content unit based on a search query submitted via a client computer associated with the activation:
receiving, by a second network server, over a wide area network, a request from the client computer based on the activation, wherein the request requests a landing page from the second network server to be presented in a browser running on an operating system of the client computer;identifying, by the second network server, a characteristic of the client computer based on the request;sending, by the second network server, over the wide area network, the characteristic to an application server;in response to receiving, by the application server, over the network, the characteristic:
accessing, by the application server, a database storing a plurality of records, wherein each of the records contains a service provider identifier associated with the content unit and a plurality of preference values associated with the service provider identifier;determining, by the application server, a content payload based on the characteristic and the preference values;generating, by the application server, the content payload such that the content payload comprises at least two of the service provider identifiers;sending, by the application server, over the wide area network, the content payload to the second network server; andin response to receiving, by the second network server, over the wide area network, the content payload from the application server:
presenting, by the second network server, over the wide area network, the landing page and the content payload to the client computer such that the browser displays at least one of the at least two of the service provider identifiers hyperlinked within the landing page.