发明名称 Per-Machine Based Shared Revenue Ad Delivery Fraud Detection and Mitigation
摘要 A per-machine based owner compensation advertising delivery systems targets advertising content to individual computer machines. Computer owners are compensated by receiving a portion of the per-machine advertising revenue, obtaining subsidized ad software, or by other financial agreements corresponding to ad delivery to a specific computer. The client software responsible for showing the ad content is also responsible for requesting ads from a server of an ad delivery service provider based on a deterministic combination of sequence and timing information that is also known by the server. The server may detect potential client fraud based on the comparing the pattern, frequency, and content of received ad requests to the expected behavior of the client machine, and then take action to mitigate the fraud through various strategies.
申请公布号 US2008319841(A1) 申请公布日期 2008.12.25
申请号 US20070766605 申请日期 2007.06.21
申请人 OLIVER ROBERT IAN;JOHNSON KRISTA L;VARGAS GARRETT R 发明人 OLIVER ROBERT IAN;JOHNSON KRISTA L.;VARGAS GARRETT R.
分类号 G06Q30/00 主分类号 G06Q30/00
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