Systems and methods for modifying commercials

摘要

Methods and products to deliver at least a portion of an advertisement to a viewer at normal playback speeds after receiving a command from the viewer to fast-forward through an advertisement faster than normal playback speeds is described. In certain embodiments, the invention delivers a portion of the advertisement to be played at normal playback speeds to the viewer; and delivers the remaining portion of the advertisement to be played at a playback speed that is faster than the specified playback speed so that the combination of the portions delivered at normal and faster playback speeds is delivered to the user at the specified playback speed. In some other embodiments, the invention delivers at least a portion of the first advertisement to the viewer at normal playback speeds; and delivers one or more other advertisements to the viewer simultaneously with the first advertisement with the audio information muted based on the specified playback speed.

主权项

1. A computer program product residing on a non-transitory computer readable medium to deliver at least a portion of an advertisement to a viewer at normal playback speeds, the computer program product comprising instructions for causing a computer to:
receive a command to a receiver device to fast-forward or rewind through an advertisement at a specified playback speed that is faster than the normal playback speed; deliver at least a portion of the advertisement from the receiver device to be played at normal playback speeds; and deliver from the receiver device the remaining portion of the advertisement to be played at a playback speed that is faster than the specified playback speed so that the combination of the portion of advertisement delivered at normal play back speeds and the portion of advertisement delivered at a playback speed that is faster than the specified playback speed is delivered from the receiver device at the specified playback speed.