PRIORITIZING THE DISPLAY OF NON-INTRUSIVE CONTENT ON A MOBILE COMMUNICATION DEVICE

摘要

Advertisements and the timing of the display thereof on tickers of mobile devices are selected based on activity of the mobile devices and bids made by advertisers. Advertisers define conditions of the mobile devices that are to trigger the display of particular advertisements. The advertisers can also bid for priority placement of advertisements and can set spending limits to manage budgets. During use of a mobile device in a mobile communications network, parameter data defining conditions associated with the mobile device and the operation thereof is generated. The mobile device also generates event data defining events or activity of the mobile device or the associated mobile user. The parameter data and the event data are used by an advertising system of the mobile communications network to select an advertisement and the timing of the display of the advertisement, respectively. Any priority given to particular advertisements based on bids made by advertisers is also used to select the advertisement.