SYSTEMS AND METHODS FOR INTEGRATING XML SYNDICATION FEEDS INTO ONLINE ADVERTISEMENT

摘要

A system for providing XML syndication content to an Internet advertisement panel rendered in a web browser is disclosed. The system includes a web content server, an Internet advertisement server, and a XML syndication content feed site server. Both the web content server and the Internet advertisement servers are in communications with the web browser. The web content server is configured to respond to requests from the web browser for a web page and to deliver the web page to the web browser. The Internet advertisement server is configured to choose and deliver an Internet advertisement panel, having embedded XML syndication content, to the web browser. The XML syndication content feed site server is in communications with the Internet advertisement server and is configured to send XML syndication content updates to the Internet advertisement server.

主权项

1. A system for providing syndicated content to an Internet panel rendered in a web browser, comprising:
an Internet server in communication with the web browser, the Internet server configured to choose and deliver an Internet panel to the web browser, wherein the Internet panel is chosen based on previous communications with the web browser, wherein the syndicated content is embedded within the Internet panel; and a syndicated content server in communications with the Internet server, the syndicated content server configured to send syndicated content updates to the Internet server; wherein the Internet panel is configured to receive updates from the Internet server without requiring user