| 摘要 |
METHODS AND APPARATUS TO IDENTIFY MEDIA A method of monitoring media presented at a plurality of media presentation devices is described. The method comprises: providing a media monitor from an audience measurement entity to a manufacturer of a media presentation device for inclusion of the media monitor in the media presentation device at time of manufacture; and receiving, via a first processor at the audience measurement entity, activation information from the media presentation device after the media presentation device has been purchased, the activation information indicating that a consumer has activated the media monitor associated with the media presentation device. The method also comprises receiving, via a second processor of the audience measurement entity, monitoring information identifying media presented by the media presentation device. 11660899_1 |
