OPTIMIZING COUPON BUNDLING FOR INCREASING CUSTOMER CONSUMPTION

摘要

A method for presenting coupons in an order and a context which maximize the probability of the coupon being consumed is presented. In a first embodiment the method is to generate in advance every possible combination of coupons and order of the coupons within a set of individual coupons, to bundle every possible combination of coupons and order of the coupons within the set as a single entity and to present each entity as a single coupon. In a second embodiment the method represents the neighbors of each coupon as a context. In this embodiment of the invention, the method does not generate every possible coupon combination but instead creates groups of coupons within a given context.