| 摘要 |
<p>"Product Placement" is known as placing a certain product in the content of a media production, e.g. showing it in the scene of a movie, thereby making the product known or advertising the product in a less obvious way than common advertisement clips. Since this is an unobtrusive but effective kind of advertisement, it may be necessary to indicate product placement explicitly, to warn the viewers from being affected by hidden influence. The invention provides a method for enabling product placement indications by adding metadata containing product placement information to AV content, and at the receiver extracting the product information data and presenting a product information indication based on the product information data superposed to the audio and/or video program information and a user or device profile.</p> |
