SIZE OF PRIZE PREDICTIVE MODEL

摘要

A machine may be configured to determine a predicted share of an online advertising budget to be spent by a company on a marketing product or service provided by a social networking service, in a period of time. For example, the machine performs a revenue prediction modeling process to generate a revenue-per-employee value that represents a predicted revenue amount per employee of a company for a period of time. The machine performs an advertising spend prediction modeling process to generate an advertising-per-employee value that represents a predicted online advertising spending amount per employee of the company in the period of time. The machine performs a share prediction modeling process to generate a sales-per-employee value that represents a predicted share of the advertising-per-employee value to be spent by the company on a marketing product or service provided by a social networking service, in the period of time.

主权项

1. A method comprising:
accessing a first set of data including financial data associated with a company, member data associated with one or more members of a social networking service that are employees of the company, and an indicator of a marketing sophistication level associated with the company; performing, using one or more hardware processors, a revenue prediction modeling process based on the first set of data and a revenue prediction model, to generate a revenue-per-employee value that represents a predicted revenue amount per employee of the company for a period of time; and causing presentation of the revenue-per-employee value in a user interface of a device.