VIRAL INVITATIONS FOR SOCIAL NETWORKS

摘要

A system and method for virally growing a social network. The social network system receives a member account sign-up message for a first social network from a first member. The social network system then posts a member sign-up notification to the first member's event wall on a second social network; wherein the first member has one or more social contacts through the second social network. For at least a second respective member in the one or more social contacts, the social network system posts a personalized invitation message as a comment to the member sign-up notification on the first member's event wall, wherein the comment is initially hidden from all members other than the second respective member of the one or more member contacts.

主权项

1. A computer-implemented method comprising:
at a computer system including one or more processors and memory storing one or more programs for execution by the one or more processors: receiving a member account sign-up request for a first social network, the request associated with a first member profile from a second social network, the first member profile representing a first member of the second social network; posting a member sign-up notification to an event wall web page generated by the second social network based on information related to the first member profile; wherein the first member profile is connected to one or more member profiles associated with the social contacts of the first member through the second social network; for at least a second respective member profile in the one or more member profiles associated with the social contacts of the first member:
posting a personalized invitation message as a comment to the member sign-up notification on the event wall associated with the first member profile, andinitially omitting display of the comment on an event wall generated by the second social network based on information related to the second member profile.