Method and system to recommend further items to a user of a network-based transaction facility upon unsuccessful transacting with respect to an item

摘要

A method and an apparatus for communicating a recommended item to a user of a network-based transaction facility are described. The method comprises determining that the user has been unsuccessful in concluding a transaction pertaining to an item offered for sale via the network-based transaction facility, and, in response to this determination, communicating information concerning a recommended item to the user over a network. The recommended item is available for purchase via the network-based transaction facility.