SYSTEM AND METHOD FOR TRACKING PROPERTY TRANSACTIONS AND LINKING TO BUYERS

摘要

Systems and methods to provide targeted advertising use tracking of stages of prospective real estate purchases. Demand-side platforms may request information, e.g. one or more characteristics of a particular prospective real estate purchase, the information being related to either one or more particular device identifiers, or being related to one or more specified criteria for characteristics of prospective real estate purchases. In response to the request, a response is initiated. Content providers that provided content relevant to the response are compensated based on revenue received from the demand-side platforms.

主权项

1. A system configured to provide targeted advertising, the system comprising:
one or more processors configured to execute computer program components, the computer program components comprising: a transaction correlation component configured to determine a correlation between a first transaction and a first device identifier, wherein the first transaction is related to one or more stages of a prospective real estate purchase, wherein the first device identifier identifies a first computing device related to the prospective real estate purchase; a request component configured to obtain, from a demand-side platform, a request for one or more characteristics of the prospective real estate purchase, wherein the request includes the first device identifier; a characteristics component configured to determine one or more characteristics of the prospective real estate purchase; a transmission component configured to initiate, responsive to obtaining the request, a response including the determined one or more characteristics in exchange for revenue from the demand-side platform; and a report component configured to determine a set of content providers that provided information relevant to the one or more stages of the prospective real estate purchase, wherein the report component is further configured to determine compensation for the individual ones of the set of content providers, wherein the compensation is based on the revenue from the demand-side platform for the response.