METHOD AND SYSTEM FOR REVISING QUALITY INDEX AND PROVIDING ADVERTISEMENT USING THE REVISED QUALITY INDEX

摘要

A method and a system for correcting quality factor and integrating advertisement by using the corrected quality factor are provided to integrate advertisement according to various advertisement areas. A quality factor correcting part(610) corrects a quality factor of advertisement included in the advertisement field based on the maximum quality factor and minimum quality factor. An advertisement providing part(620) provides advertisement according to an advertisement field based on the corrected quality factor. By using the quality factor about listing advertisement and a CTR(Click-Through Rate) which is a posterior estimate element, the quality factor is calculated. In case the quality factor correction exceeds the drainage in which the maximum quality factor is already chosen, all quality factors of the advertisement field be corrected based on the minimum quality factor.