VISUALIZING REACH OF POSTED CONTENT IN A SOCIAL NETWORKING SYSTEM

摘要

Effects of content communications propagated to users of a social networking system may be tracked and measured by the social networking system. Identifiers of content presented to users within a time period before the users interact with the content are recorded. As users interact with the content, additional data describing the interactions with the content and the users interacting with the content are stored. Various metrics may be determined from the data describing interactions with the content. For example including virality metrics and reach metrics, may be determined and presented to the user that posted the content.

主权项

1. A computer-implemented method comprising:
determining a direct reach of a content item in a social networking system based on a first set of users who are directly connected to a posting user who posted the content item in the social networking system, the direct reach comprising a total number of the first set of users that interacted with the content item; determining an indirect reach of the content item in the social networking system based on a second set of users who are indirectly connected to the posting user in the social networking system, the indirect reach comprising a total number of the second set of users that interacted with the content item as a result of the posting user providing the content to the social networking system; and sending for display a data graph to the posting user, the data graph based in part on reach data about the reach of the content item, the reach data comprising the determined direct reach and the determined indirect reach, the data graph presenting the total number of the first set of users that interacted with the content item and the total number of the second set of users that interacted with the content item as a result of the posting user providing the content to the social networking system.