TECHNOLOGIES FOR ATTRIBUTING PURCHASES TO TARGETED MARKETING CAMPAIGNS

摘要

Technologies for attributing purchases to a targeted marketing campaign include associating a captured payment card number and a captured cardholder identifier with a globally unique identifier. Additional payment card numbers related to the captured payment card number are associated with the globally unique identifier. A cardholder-specific marketing message associated with a targeted marketing campaign is transmitted to the captured cardholder identifier based on the globally unique identifier. The targeted marketing campaign is for an advertised product, which corresponds to a product identifier. A purchase transaction is attributed to the targeted marketing campaign in response to determining that a payment card number associated with the purchase transaction matches any of the payment card numbers associated with the globally unique identifier and determining that a product identifier corresponding to a purchased product of the purchase transaction is associated with the targeted marketing campaign. Other embodiments are described and claimed.

主权项

1. A method for attributing purchases to a targeted marketing campaign, the method comprising:
associating, by a purchase attribution server, a captured payment card number and a captured cardholder identifier with a globally unique identifier; associating, by the purchase attribution server, an additional payment card number with the globally unique identifier, the additional payment card number is related to the captured payment card number; transmitting, by the purchase attribution server and to the captured cardholder identifier based on the globally unique identifier, a cardholder-specific marketing message associated with a targeted marketing campaign for an advertised product, wherein the advertised product corresponds to a first product identifier; and attributing, by the purchase attribution server, a purchase transaction to the targeted marketing campaign in response to (i) determining that a payment card number associated with the purchase transaction matches one of the captured payment card number or the additional payment card number associated with the globally unique identifier and (ii) determining that a second product identifier corresponding to a purchased product of the purchase transaction is associated with the targeted marketing campaign.