SYSTEM, METHOD, AND NON-TRANSITORY COMPUTER-READABLE STORAGE MEDIA FOR ESTABLISHING EXCHANGE PRICES FOR EXCHANGE OF AN ONLINE WAGER TRANSACTION

摘要

A system, method and computer product to determine a fair price for an online exchange of all or part of a wager or fantasy sports entry. A user is prompted to access an exchange website associated with a wagering service. Ticket information associated with a ticket selected for purchase by the user is displayed. The ticket is classified into one of a plurality of categories based on the ticket information. A pricing algorithm is applied to derive an equity value for the ticket as a function of the ticket classification. A pricing model is generated based on the equity value. The pricing model is displayed to the user.