METHOD OF SIMULATING A VIRTUAL OUT-0F-BOX EXPERIENCE OF A PACKAGED PRODUCT

摘要

A method of simulating a virtual out-of-box experience of a packaged product with an electronic device is disclosed. The packaging of the product has a computer-readable code which is scanned with a camera on the electronic device. A product demonstration application is retrieved for the product from the internet. Surfaces of the packaging are recognized by the application. An image of a virtual representation of the product is rendered on an image of the packaging to make a combined image, which is displayed to the user on the display of the electronic device wherein the combined image simulates X-Ray vision into the packaging, revealing the product. The method further updates the combined image as the user manipulates the product in front of the camera, revealing different view of the product, a three-dimensional view of the product may further be displayed outside the packaging, and features demonstrated of the virtual product.

主权项

1. A method of simulating a virtual out-of-box experience of a packaged product with an electronic device, the packaging of the product having a computer-readable code thereon, the electronic device having a processor, memory, display, camera and internet connection, the method comprising:
scanning the computer-readable code on the packaging with the camera of the electronic device; retrieving a product demonstration application of the product from the internet via the internet connection; recognizing the packaging; rendering an image of a virtual representation of the product on an image of the packaging in a correct orientation to make a combined image; and displaying the combined image to the user on the display wherein the combined image simulates X-Ray vision into the packaging revealing the product therein.