CREATIVE AD GROUP MANAGEMENT SYSTEM

摘要

An online advertising system stores a plurality of creative groups. A creative group comprises one or more advertisement assets that are associated with an advertising concept. The online advertising system receives an advertisement asset associated with a particular advertising concept from an advertiser, and checks to see whether the advertisement asset complies with the formatting rules. The online advertising system formats the advertisement asset as needed to bring the advertisement asset into compliance. Alternatively, the online advertising system provides a notification user interface that indicates the advertisement asset is not in compliance with the formatting rules, and provides an option to format the advertisement asset such that it complies with the formatting rules. The online advertising system associates the formatted advertisement asset with an existing creative group associated with the advertising concept or creates a new creative group that is associated with the formatted advertisement asset and the advertising concept.

主权项

1. A method comprising:
storing a plurality of creative groups, wherein a creative group comprises one or more advertisement (ad) assets that are associated with an advertising concept and have their own respective sets of asset parameters; receiving a first ad asset associated with an advertising concept, the first ad asset including a first set of asset parameters that include a first size parameter that defines a size of the first ad asset; formatting the first ad asset in accordance with one or more formatting rules; generating a creative group associated with the advertising concept that includes the formatted first ad asset; receiving a second ad asset that is associated with the advertising concept, the second ad asset being associated with a second set of asset parameters that include a second size parameter which is different from the first size parameter; formatting the second ad asset in accordance with the one or more formatting rules; and associating the formatted second ad asset with the creative group.