Systems and Methods for Targeting Advertising to Prepaid Card Accounts based on Historical Transaction Data

摘要

Systems and methods for targeting advertising based on historical transaction data in accordance with embodiments of the invention are disclosed. In one embodiment, a method for targeting advertising includes obtaining financial transaction data, wherein the financial transaction data includes location data, retailer identification data, and metadata describing reload activity, obtaining historical transaction data, wherein the historical transaction data includes product metadata describing products previously purchased using the prepaid card and retailer metadata describing the retailers from which the products were purchased, generating targeting data based on the location data, retailer identification data, the reload activity, and the historical transaction data, obtaining advertising data based on the generated targeting data, wherein the advertising data includes at least one offer for a product corresponding to a product identified in the historical transaction data, and providing the advertising data.

主权项

1. A method for targeting advertising, comprising:
obtaining financial transaction data using an account servicing server system, wherein:
the financial transaction data comprises location data, retailer identification data, and metadata describing reload activity for a prepaid card; andthe reload activity comprises metadata describing the amount of money deposited in an account associated with the prepaid card; obtaining historical transaction data using the account servicing server system, wherein the historical transaction data comprises product metadata describing products previously purchased using the prepaid card and retailer metadata describing the retailers from which the products were purchased; generating targeting data based on the location data, retailer identification data, the reload activity, and the historical transaction data using the account servicing server system; obtaining advertising data based on the generated targeting data using the account servicing server system, wherein the advertising data comprises at least one offer for a product corresponding to a product identified in the historical transaction data; and providing the advertising data using the account servicing server system.