METHOD AND SYSTEM FOR ENABLING SKIPPING ADVERTISEMENTS FOR A CONTENT

摘要

The present disclosure provides methods and systems for skipping one or more advertisements at a corresponding one or more advertisement slots in a content to be viewed by a user on a publisher. The method and systems includes verifying the user of the one or more users with a list of stored one or more registered users to check registration of the user, providing a first pre-determined probabilistic amount for each of the one or more advertisement slots and a provision to skip one or more advertisements in each of the one or more advertisement slots, comparing a second pre-determined amount decided by the verified user for the one or more advertisement slots with a corresponding value from the first pre-determined probabilistic amount and enabling a decision of skipping of the one or more advertisements in the one or more advertisement slots based on the comparison.

主权项

1. A computer-implemented method for skipping one or more advertisements at corresponding one or more advertisement slots in a content to be viewed by a user of one or more users on a publisher of one or more publishers, the computer-implemented method comprising:
verifying, with a processor, said user of said one or more users with a list of stored one or more registered users to check registration of said user; providing, with said processor, a first pre-determined probabilistic amount for each of said one or more advertisement slots and a provision to skip said one or more advertisements in each of said one or more advertisement slots, wherein said first pre-determined probabilistic amount being calculated for each of said verified user and said one or more users for each of said one or more advertisement slots based on a bidding criterion, said bidding criterion being based on a corresponding bidding amount determined by a real time bidding auction and a statistical history for each of said one or more advertisement slots for each of said verified user and said one or more users; comparing, with said processor, a second pre-determined amount decided by said verified user for said one or more advertisement slots with a corresponding value from said first pre-determined probabilistic amount for each of said one or more advertisement slots, wherein said second pre-determined amount for each of said one or more advertisements decided by said verified user being an amount set by said verified user for skipping a corresponding advertisement of said one or more advertisements in each of said one or more advertisement slots; and enabling, with said processor, a decision of said skipping of said one or more advertisements in said one or more advertisement slots based on said comparison.