Method and apparatus for presenting advertising in content having an emotional context

摘要

Aspects of the subject disclosure may include, for example, receiving a media program on a first media channel, detecting a first segment in the media program, where the first segment comprises media content combined with an embedded advertisement, determining a first emotional context from a first analysis of the media content, determining a second emotional context from a second analysis of the embedded advertisement, and detecting an inconsistency between the first emotional context and the second emotional context. Other embodiments are disclosed.

主权项

1. A device, comprising:
at least one processor; and at least one memory that stores executable instructions that, when executed by the at least one processor, facilitate performance of operations, comprising: receiving a media program having advertisement slots for presenting advertisements with the media program; determining a first emotional context from a first analysis of a first segment of the media program to predict an emotional bias associated with viewing the first segment, the first analysis comprising image processing of programming content in the first segment; obtaining an advertisement having a correlation to the first emotional context of the first segment determined from the first analysis; and presenting the advertisement in one of the advertisement slots of the media program occurring after the first segment, wherein responsive to the first emotional context comprising a negative event, the correlation of the advertisement is in accordance with the advertisement mitigating the negative event.